Project:

Shaker & Co. set out to redefine what a zero‑alcohol G&T can look and feel like: premium, confident, and unmistakably sophisticated. The goal for this can design project was to translate the brand’s “old‑school” gin-making credentials, traditional steam distillation and carefully chosen botanicals into a modern RTD format that instantly stands out on shelf.

Built for sleek 250ml slim cans, the design system needed to balance craft and convenience: a clean, contemporary look that still signals quality, ingredients, and flavour at a glance. The range was designed to work as a cohesive family while giving each variant a clear, ownable identity.