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Oxa App Redesign: Breathing Innovation for Well-Being
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A deep dive into vision and goals, studying target audience preferences, and identifying potential areas for development kickstarted the collaboration. We also started to learn about the sensor’s scientific and technological principles, gaining a thorough understanding of how it works.
Furthermore, we conducted a detailed competitor analysis revealing market trends, successful strategies, and areas where Oxa could stand out. Additionally, we familiarized ourselves with the Nanoleq’s organizational structure, ensuring smooth collaboration and integration within their framework.
1. Tone-of-voice: to establish a consistent and coherent communication style
2. Look and feel: to explore different design directions
Our research efforts played a pivotal role in the project’s success by providing a strong foundation for well-informed design decisions based on the research findings.
1. Medical data complexity: training ourselves with expert medical and science resources to gain a deep understanding of the domain.
2. Empathizing with users and conveying breathing: applying interactive visualizations and gamification to effectively communicate breathing concepts and engage users.
3. Balancing gamification with relaxation focus: carefully integrating gamification elements to enhance engagement while maintaining the app’s core purpose of promoting relaxation and breathing exercises.
4. Data visualization within limited screens made us leverage creative problem-solving techniques to design intricate yet effective visualizations within the app’s interface constraints.
1. Our design team successfully rebuilt the entire application from the ground up, focusing on enhancing its core functionality and overall user experience.
2. We also recreated the application’s information architecture to improve navigation and usability.
3. Additionally, we revamped the app’s UI, creating a fresh and appealing look that aligns with industry standards and user preferences.
✦ Months-long diary-study
✦ Market Research and many more
This research also guided critical business decisions, ensuring that the app’s features and design align with the target audience’s needs.
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31 Stephen Street
Sligo
Ireland
F91 YRW6
DSO Building,
6-9 Trinity Street,
Dublin 2
D02 EY47
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Jane Do Founder